Fuel Choice Now

Friday, July 25, 2014

Sign up for updates at FuelChoiceNow, a national advocacy campaign that supports policies that will bring competitiveness and choice to the U.S. transportation fuel marketplace. They are promoting something very similar to what we promote here on OpenFuelStandard.org:

Offering drivers the option of buying clean, low cost transportation fuel alternatives.

Reducing America's dependence on foreign oil.

Creating fuel sector jobs and economic growth.

Catalyzing the development of alternative fuel infrastructure.

Reducing carbon emissions and other pollutants from fuels and vehicles.

believes that U.S. transportation fuel markets should be competitive, and consumers should have a choice at the pump. They think policymakers should take every reasonable step to open U.S. transportation fuel markets to alternative fuels because the economic consequences of oil dependence are severe. Virtually every facet of our economy is tied to oil prices. When oil prices spike, the costs of living and doing business follow.

They point out that oil price shocks and price manipulation by OPEC cost the U.S. economy roughly $1.9 trillion from 2004 to 2008, according to the U.S. Department of Energy. And 75 cents of every dollar spent on petroleum is exported out of the country, at the rate of almost $1 billion per day (source: ILSR, U.S. DOE).

Our economy will become more strained as the worldwide demand for oil increases and global oil reserves become more depleted and expensive. Over the course of history, a recession has followed every major oil shock, according to the U.S. Department of Energy. That would no longer happen with sufficient alternative fuels (and cars that can burn them) on American roads.

The more difficult-to-reach oil resources are dirtier (e.g. tar sands, thermally-enhanced oil recovery, heavy oil) and come with serious ecological risk (e.g. deep water spills such as the BP Gulf Spill).

There are affordable ways to significantly increase market access for alternative fuels in the immediate term. Flex Fuel Vehicles (FFVs) run on virtually any blend of ethanol, methanol and gasoline, and cost no more than gasoline-only cars. FFV technology is very cheap and already commercialized. In Brazil, about 90 percent of all new vehicles sold are flex-fuel, including those manufactured by well-known U.S. automakers.

Aggressive deployment of FFVs would immediately open U.S. fuel markets to robust fuel competition (rather than the feeble competition we have now). The costs of FFV deployment are very low and the Return on Investment (ROI) is extremely high. Aggressive FFV deployment comes at no cost to the U.S. Treasury.

Open fuel markets are critical to unfettering the natural market forces that will lead to major infrastructural developments (e.g. blender pumps).

Sign up for their updates here: Subscribe to FuelChoiceNow.
You can also find them on Facebook: FuelChoiceNow on Facebook.

FuelChoiceNow is supported by alternative fuel production and technology companies, investors, and other clean tech entities.

FuelChoiceNow has a great lineup of supporters, and they share a common vision in which alternative fuels play an increasing role in an open and competitive U.S. transportation fuel marketplace that offers consumers a choice at the pump, allows alternative fuels to compete on a level playing field, and reduces U.S. dependence on foreign oil.

FuelChoiceNow strongly supports the aggressive deployment of Flex Fuel Vehicles (FFVs) as one of easiest and most affordable strategies to bring consumer choice to the pump in the immediate term, but also supports a longer term portfolio approach that includes electric vehicles, compressed natural gas vehicles, hybrids, and other practical alternatives.

Campaign Supporters:


Abengoa Bioenergy

Advanced Technology Ventures


Battery Ventures

BlueFire Renewables


Craton Equity Partners


Fulcrum Bio Energy

Globespan Capital Partners




Mohr Davidow Ventures

Nth Power


Osage Bio Energy

Paladin Capital Group

Propel Fuels




The above is an edited compilation of several of FuelChoiceNow's web pages.


A New Movie About Fuel Choice and Fuel Competition

Monday, July 21, 2014

Is this what future fuel stations will look like?
The following is an announcement from Fuel Freedom Foundation:

For more than a year, Fuel Freedom Foundation has been working on a project that makes the case for fuel choice at the pump.

Call it the perfect vehicle for our mission. And it's ready for a close-up.

That project is "PUMP," a full feature film directed by Joshua and Rebecca Tickell, and narrated by Jason Bateman, set to open in select cities on Friday, September 12th, 2014, expanding to additional markets on September 19th.

PUMP is an inspiring, eye-opening documentary that tells the story of America’s addiction to oil, from its corporate conspiracy beginnings to its current monopoly today, and explains clearly and simply how we can end it — and finally win choice at the pump.

Watch the trailer: PUMP Preview.

Today oil is our only option of transportation fuel at the pump. Our exclusive use of it has drained our wallets, increased air pollution and sent our sons and daughters to war in faraway lands. As "PUMP" expertly explains, it doesn't have to be this way. Through the use of a variety of replacement fuels, we will be able to fill up our cars — cheaper, cleaner and American made — and in the process, create more jobs for a stronger, healthier economy.

The film features notable experts such as John Hofmeister, former President of Shell Oil US; Elon Musk, CEO of Tesla Motors; Peter Goldmark, former president of the Rockefeller Foundation; and other noteworthy figures who share their passionate views and knowledge.

Fuel choice will help bring down prices for all fuels, while spurring innovation and driving job growth. Choice also will strengthen U.S. national security by reducing the need to send our sons and daughters around the world to protect the flow of imported oil. Choice will slow the production of greenhouse gases that harm the atmosphere and impact our health.

An important film for anyone who drives or owns a car, PUMP will inform the audience how to change their lives for the better: save money, create jobs and improve the environment.

We're extremely proud of "PUMP," because it's more than just a movie. It's a call to action. But we can't make this movement achieve results without your help. Start by watching the trailer: Share it, discuss it with your friends, and tell us what you think.

Then keep the conversation going, because a chorus of voices will change the system.

​Thank you for supporting the movement!

The Fuel Freedom Foundation Team


The Fuel Choice for American Prosperity and Security Act: New Legislation to Encourage Fuel Competition

Saturday, July 19, 2014

Washington, DC, Jul 15, 2014 – U.S. Rep. Ileana Ros-Lehtinen (R-FL), along with her colleagues, U.S. Reps. Tom Cole (R-OK) and Matt Salmon (R-AZ), introduced the Fuel Choice for American Prosperity and Security Act (FCAPS), a bill that would provide automakers the option of reducing their CAFE obligation by four miles per gallon if half or more of the vehicles they manufacture in a model year are warranted to operate on any technology in addition to or instead of petroleum-based fuel.

Statement by Rep. Ros-Lehtinen:

Fuel competition in our transportation sector will improve U.S. energy and national security, increase our foreign policy flexibility, spur economic growth, and lower fuel prices. By providing more options at the pump, we can dampen the impact of oil price volatility and reduce the leverage of oil rich governments and rogue regimes that are unstable, repressive, or hostile to the United States and who use oil as a weapon to undermine U.S. foreign policy efforts. Fuel choice will also allow the American economy to capitalize on our plentiful domestic resources, create jobs, and encourage innovation, all while driving down the price of fuel.

“By providing automakers the option of rolling back costly fuel economy regulations, we are incentivizing a technologically neutral, free market competition for transportation fuels without government mandate and without picking winners and losers. I am proud to introduce the Fuel Choice for American Prosperity and Security Act with my colleagues Tom and Matt and look forward to working with the rest of the House to move this important bill forward.”

Statement by Rep. Cole:

"I am pleased to join my colleagues in introducing legislation that allows consumers to choose the most cost-effective fueling option at the pump. By encouraging automakers to manufacture cars that operate on a variety of fuels, this allows them to not only meet the necessary CAFE regulations but also be more competitive in the process. Certainly, this legislation helps consumers and automakers alike.”

Statement by Rep. Salmon:

“By incentivizing American auto companies to make better use of our abundant, domestic energy resources, we offer them the opportunity to be a part of the “all-the-above” solution to our national energy and security needs.”

The above is an edited version of the original announcement: Ros-Lehtinen Introduces Fuel Choice for American Prosperity and Security Act.

To thank the sponsors of the bill for their forward thinking, and find out what you can do to help, contact:
Keith Fernandez (202) 225-8200 (for Ros-Lehtinen)
Sarah Corley (202) 225-6165 (for Cole)

You can also write to your Representatives and urge them to co-sponsor the bill. Here's how.

Or visit your Representatives and make your case in person. Here's how.

Transport Topics says this about the new bill: "The most recent corporate average fuel economy (CAFE) standards require an automaker’s complete model lineup to achieve overall average fuel economy of 54.5 mpg by model year 2025. The program is designed to cut 6 billion metric tons of greenhouse-gas emissions over the lifetimes of the vehicles sold in model years 2012-2025.

"Within this mix, the legislation is meant to level the playing field for alternative technologies, according to bill sponsor Rep. Ileana Ros-Lehtinen...

The reductions in requirements contained in the bill would apply to automakers that warranty 50% or more of their vehicles to operate on natural gas, hydrogen, propane or biodiesel; to run on up to 85 percent ethanol; or that are propelled by a fuel cell or something other than an internal combustion engine.


Purer, Cheaper Fuel Without Using Cropland or Drinkable Water or Drilling, and it's Made in America

Tuesday, July 1, 2014

In a recent Forbes article, Matthew de Paula writes:

Audi e-fuel plant in New Mexico
"Audi has been producing e-fuels at a research facility in Hobbs, New Mexico, through a partnership with Joule, a firm that specializes in developing synthetic fuels with solar energy. At the facility, genetically engineered photosynthetic microorganisms are kept in water (which could be brackish, salt or wastewater). They metabolize carbon dioxide after being exposed to sunlight and produce fuel as a byproduct.

"Audi says e-fuel is superior because of its purity. Unlike fossil fuels, which vary in composition depending on their place of origin, synthetic fuels contain no olefins or aromatic hydrocarbons. This optimizes combustion and results in fewer emissions.

"Joule says on its website that the method it uses for creating synthetic fuels is better than other methods that use agricultural or algal biomass, such as corn or fibers from plants, because no arable land, fresh water or crops are required.

"Once the technology is fully commercialized, Joule aims to produce 25,000 gallons of synthetic ethanol and 15,000 gallons of synthetic diesel per acre annually, for as little as $1.28 a gallon and $50 a barrel..."

Read the whole article here: Audi Says Synthetic 'E-Fuel' From Microorganisms Is Better Than Gas Or Diesel.

Read more about what Joule is doing: Ethanol For $1 a Gallon Using Unfarmable Land and Undrinkable Water.


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